About IMA
The Israeli Medical Association (IMA) is the official organization representing physicians in Israel, dedicated to protecting their rights, advancing public healthcare, and promoting medical professionalism.
My role
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January 2024 - May 2025
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Social media manager
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Including Instagram & Facebook
The work
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Content creation: developing ideas, selecting the right platform, designing graphics, filming and editing videos (including on-site production).
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Marketing Schedule Planning (Gantt): ongoing creative planning with a forward-thinking approach.
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Collaboration with Key Stakeholders to create content: including physicians, PR departments (HMOs and hospitals), medical residents, students, and internal team members.
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Close Collaboration with the Organization's Marketing Department to ensure strategic alignment and effective execution.
Some data, stats, changes, and content of my contribution to the organization
Followers
Imprestions
involvement
Clicks
Profile activity
2023
39,000
69,681
2,700
35,611
35,871
2024
43,243
999,095
5,200
48,902
81,581
Some data, stats, changes, and content of my contribution to the organization
Followers
Imprestions
involvement
Clicks
Profile activity
2023
2,908
314,199
4,121
1,591
7,240
2024
3,517
384,207
6,386
14,876
7,023
Feed layout
Before
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Very little use of reels.
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Boring use of the brand color.
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No aesthetics
After
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Divers content (with an emphasis on reels).
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Design language & Brand Design.
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More doctors in the front
Selected Projects
1
"Doctors in the Front" Initiative
Recognizing that physicians and medical residents are the core of the Israeli Medical Association, I led an initiative to bring them into the spotlight on social media. Until 2024, they were mostly absent from the platforms.
Through direct outreach and creative content, I engaged dozens of doctors and residents- making them visible, relatable faces of the organization and significantly boosting engagement and community connection.
