About Cywarenes
Cywareness is a cybersecurity company specializing in awareness training through gamified, engaging content.
My role
Social Media Manager for KONE Israel's Facebook page.
Helping a global industrial brand connect locally through engaging, human-centered content
My work included:
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Developing a clear visual and content strategy tailored to each platform
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Creating and editing educational videos, infographics, and interactive posts
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Writing compelling copy that reflects the brand’s tone and mission
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Aligning content with cybersecurity awareness months, trending threats, and product updates
Strategic Goals
1
Create standout, out-of-the-box content that breaks away from the typical dry, technical tone of the cybersecurity space- making complex topics engaging, visual, and even fun
2
Position Cywareness as a thought leader by sharing valuable insights, updates, and educational content that highlight the company’s expertise and unique approach to cyber awareness training.
3
Build a consistent and recognizable brand presence across platforms, reinforcing trust, professionalism, and relevance through clear messaging, strong visuals, and an authentic tone.