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About CSG
A 5-star luxurious hotel situated on the southwest coast of Cyprus.
Redefining world-class luxury hospitality, boasts 202 luxurious rooms and suites, 10 restaurants and bars, luxury spa and many more unique facilities.
August 2023 - April 2024:
Social Media Manager
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Managing the hotel's Israeli social platforms
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Photographing and videography
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Graphic design (Canva, Photoshop)
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Editing in leading softwares (CapCut, Mojo, Inshot)
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Advertising, scheduling and content management (Preview, Facebook Business)
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Marketing Strategy and Marketing Gantt
April 2024 - Today:
Influencer Marketing Manager, Israeli market
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Research and connect with influencers whose audience aligns with the brand’s target market.
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Develop strong, long-term partnerships to ensure mutual trust and collaboration
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Handle agreements, budgets, and deliverables to secure favorable terms for both sides
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Address any issues or controversies involving influencers to protect the brand’s reputation
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Monitor the success of influencer campaigns
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Keeping Up with Trends and events
Social media goals
1
Expand exposure to the Israeli market
Israel is located only a 45-minute flight from Cyprus, which makes it an attractive, popular and convenient destination for Israelis.
2
Customer Relationship Management (CRM)
Service and support in the Hebrew language for the Israeli audience.
3
Influencer partnerships
Collaboration with leading influencers to reach a wider audience, leverage influential content to present the hotel experience.
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Influencers Marketing
Influencer marketing is currently the most powerful marketing tool in Israel, making it our top choice for boosting visibility.
The strategy includes:
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Content Alignment: Setting clear content guidelines for impactful collaborations.
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Seasonal Planning: Partnering with influencers around holidays and key life moments (e.g., Honey/Baby Moon, birthdays).
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Media Outreach: Engaging with leading journalists and editors to create digital content for top Israeli news platforms such as "Israel Hayom" newspaper, "Reshet 13", "Lametayel", and PassportNews.
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Strong Relationships: Cultivating positive ties with influencers to achieve results that exceed expectations.
This focused approach ensures effective and meaningful collaborations.
Reels and TikTok
Stories
Posts
Highlights Design
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