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About CSG
A 5-star luxurious hotel situated on the southwest coast of Cyprus.
Redefining world-class luxury hospitality, boasts 202 luxurious rooms and suites, 10 restaurants and bars, luxury spa and many more unique facilities.
August 2023 - April 2024:
Social Media Manager
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Managing the hotel's Israeli social platforms
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Photographing and videography
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Graphic design (Canva, Photoshop)
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Editing in leading softwares (CapCut, Mojo, Inshot)
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Advertising, scheduling and content management (Preview, Facebook Business)
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Marketing Strategy and Marketing Gantt
April 2024 - Present:
Influencer Marketing Manager, Israeli market
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Research and connect with influencers whose audience aligns with the brand’s target market.
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Develop strong, long-term partnerships to ensure mutual trust and collaboration
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Handle agreements, budgets, and deliverables to secure favorable terms for both sides
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Address any issues or controversies involving influencers to protect the brand’s reputation
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Monitor the success of influencer campaigns
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Keeping Up with Trends and events
Social media goals
1
Expand exposure to the Israeli market
Israel is located only a 45-minute flight from Cyprus, which makes it an attractive, popular and convenient destination for Israelis.
2
Customer Relationship Management (CRM)
Service and support in the Hebrew language for the Israeli audience.
3
Influencer partnerships
Collaboration with leading influencers to reach a wider audience, leverage influential content to present the hotel experience.
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Marketing work
Influencer marketing is currently the most powerful marketing tool in Israel, making it our top choice for boosting visibility.
Seasonal Planning:
Partnering with influencers around holidays and key life moments (e.g., Honey/Baby Moon, birthdays).
Media Outreach:
Engaging with leading journalists and editors to create digital content for top Israeli news platforms such as "Israel Hayom" newspaper, "Reshet 13", "Lametayel", and PassportNews.
Reels and TikTok
Posts
Design
Color palette inspired by the logo
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Highlights Design
clear, attractive, and on-brand visuals for easy navigation
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