About KONE
KONE is a global leader in elevators and escalators, offering smart, sustainable solutions that improve the flow of people in urban environments.
My role
Managed KONE Israel’s Facebook presence, working directly with the local Marketing Manager and coordinating in English with the global marketing team regarding goals, strategy, and content direction.
Led content creation end-to-end — from concept and scripting to production days, photography, and graphic design- ensuring the global brand was expressed in a relatable and engaging way for the Israeli audience.
Strategic Goals
Humanize a global industrial brand by creating approachable, engaging, and locally relevant content.
Shift the tone of the page from technical and corporate to light, relatable, and value-driven
Establish a consistent content strategy that reflects KONE’s values while increasing brand awareness and audience engagement.
Key Achievements
Initiated strategic collaborations aligned with the brand’s values, creating fresh and relevant content.
Transformed a traditionally “non-sexy” industrial page into a dynamic, engaging space with added value, humor, and a light, human tone.
Increased audience engagement by making technical content accessible and relatable.
Selected Projects
1
Strategic Brand Collaborations
Developed and executed creative, value-aligned partnerships to enhance the company's digital presence. This included initiating collaborations with relevant NGOs, engaging with viral social media content, and connecting with suitable influencers. These efforts marked the company's first foray into strategic partnerships, significantly boosting its online visibility and audience engagement.
