About Reichman University
Israel's only private university, located in Herzliya, Tel Aviv District.

An academic institution that changed the face of higher education in Israel, and has become a successful, pioneering model and source of inspiration.

My role

March 2022 - August 2023
Social media manager
Including Instagrma, Facebook, LinkedIn and TikTok

The work

Managing the University's social platforms: Instagram, Facebook and TikTok.
Responsible for several main "corners" on the main pages which included gathering special and specific content for the corner, making connections with people to collect more content, editing, and planning.
Photographing and videography
Graphic design (Canva, Photoshop)
Editing in leading software (Premiere, CapCut, Mojo, Inshot)
Advertising, scheduling, and content management (Preview, Facebook Business)
Marketing Strategy and Marketing Gantt
Team worker

Social Media Goals

1 Boost Brand Awareness

As the only private university in Israel with an international school, we must stand by and express ourselves with respect and prestige.

To demonstrate its status as the top university in the nation, this is communicated through the use of visuals, brand design, and advertising regarding activities held on campus, visitors, students, and more.

2 Increase Students and Alumni Engagement

Sharing their achievements and activities gives them an incentive to cooperate with the university. The University places big emphasis on student success, and it is very important for the students themselves to contribute and do a lot during their studies.
Encouraging them to interact with content through polls, Q&A sessions, and user-generated content, respond to comments and messages.

3 Emphasize the uniqueness of the university
By promoting Events and Activities, Creating visually appealing content and encourage sharing and tagging for event-related posts.

Consistent work with broader institutional goals, such as increasing student enrollment, improving campus culture, or fostering a positive online community

Instagram

Some data, stats, changes, and content of my contribution to the organization

My contribution

Followers

Imprestions

involvement

Untitled design (27)_edited_edited_edite

(July 2022)

Before

12,800

New followers

213 351,000

Likes

604 Comments

51

42

211 Other
(Linkes, Saved, etc)

(August 2023)

After

16,041

368 2,460,473

2,539

203

696

84 Feed layout

Before

Lack of reels.

Using a white frame that interferes with creating content. Also a mix between a frame and a full picture.

A lot of use of group photos, which makes it difficult to see on a small screen, and also without diversity in the feed.

WhatsApp Image 2023-12-06 at 13.11.18.jpeg

WhatsApp Image 2023-12-06 at 13.11.17.jpeg

WhatsApp Image 2023-12-06 at 13.11.16.jpeg

WhatsApp Image 2023-12-06 at 13.11.15 (1).jpeg

After

Mainly using Reels content.
Fun and informative content with music that grabs attention.

Using only a full picture frame for a uniform and effortless look.

Use of portrait photos of students and university staff.
Clear images of people smiling or studying, in situations make people want to be part of the university.

In addition, the use of photos showing the facilities, merchandise, classrooms and etc.

Special Responsbilitis

Along with the regular obligations of the position, I was specifically responsible for some permanent and main corners that appear on the pages on a regular basis.

"Meet the student"

Contacting leading and interesting students studying at the university, edited the content, and designed their images.

"Regards from distance"

I made a fun and up-to-date change, that will also convert views and followers - Reels.

How: I contacted exchange students from all over

the world and asked them to send me videos according to the instructions and a script I gave them, then edited it.

The advantage:

Entertaining content to watch, reflects what it's like to be an exchange student and may encourage more applicants to join.
I created a fun memory for the students, which gave them an incentive to cooperate in creating the video.
Improving copywriting, from long text to Short, to-the-point text that uses emojis to break up paragraphs and create interest.

Before

About Reichman University Israel's only private university, located in Herzliya, Tel Aviv District. An academic institution that changed the face of higher education in Israel, and has become a successful, pioneering model and source of inspiration.

My role

​March 2022 - August 2023

Social media manager

Including Instagrma, Facebook, LinkedIn and TikTok

The work

Managing the University's social platforms: Instagram, Facebook and TikTok.

Responsible for several main "corners" on the main pages which included gathering special and specific content for the corner, making connections with people to collect more content, editing, and planning.

Photographing and videography

Graphic design (Canva, Photoshop)

Editing in leading software (Premiere, CapCut, Mojo, Inshot)

Advertising, scheduling, and content management (Preview, Facebook Business)

Marketing Strategy and Marketing Gantt​

Team worker

Social Media Goals

1

Boost Brand Awareness

2

Increase Students and Alumni Engagement

Sharing their achievements and activities gives them an incentive to cooperate with the university. The University places big emphasis on student success, and it is very important for the students themselves to contribute and do a lot during their studies.

Encouraging them to interact with content through polls, Q&A sessions, and user-generated content, respond to comments and messages.

3

Emphasize the uniqueness of the university By promoting Events and Activities, Creating visually appealing content and encourage sharing and tagging for event-related posts.

Consistent work with broader institutional goals, such as increasing student enrollment, improving campus culture, or fostering a positive online community

Instagram

Some data, stats, changes, and content of my contribution to the organization

My contribution

Followers

Imprestions

involvement

(July 2022)

Before

12,800

New followers

213

351,000

Likes

604

Comments

51

Shares

42

211

Other (Linkes, Saved, etc)

(August 2023)

After

16,041

368

2,460,473

2,539

203

696

84

Feed layout

Before

Lack of reels.

​

Using a white frame that interferes with creating content. Also a mix between a frame and a full picture.

​

A lot of use of group photos, which makes it difficult to see on a small screen, and also without diversity in the feed.

After

Mainly using Reels content. Fun and informative content with music that grabs attention.​

​

Using only a full picture frame for a uniform and effortless look.​​​

​

Use of portrait photos of students and university staff. Clear images of people smiling or studying, in situations make people want to be part of the university.

​

In addition, the use of photos showing the facilities, merchandise, classrooms and etc.

Special Responsbilitis

Along with the regular obligations of the position, I was specifically responsible for some permanent and main corners that appear on the pages on a regular basis.

"Meet the student"

Contacting leading and interesting students studying at the university, edited the content, and designed their images.

"Regards from distance"

I made a fun and up-to-date change, that will also convert views and followers - Reels. How: I contacted exchange students from all over

the world and asked them to send me videos according to the instructions and a script I gave them, then edited it.

The advantage:

Entertaining content to watch, reflects what it's like to be an exchange student and may encourage more applicants to join.

I created a fun memory for the students, which gave them an incentive to cooperate in creating the video.

Improving copywriting, from long text to Short, to-the-point text that uses emojis to break up paragraphs and create interest.

Before

About Reichman University
Israel's only private university, located in Herzliya, Tel Aviv District.

An academic institution that changed the face of higher education in Israel, and has become a successful, pioneering model and source of inspiration.

March 2022 - August 2023

Marketing Strategy and Marketing Gantt

Emphasize the uniqueness of the university
By promoting Events and Activities, Creating visually appealing content and encourage sharing and tagging for event-related posts.

Other
(Linkes, Saved, etc)

Mainly using Reels content.
Fun and informative content with music that grabs attention.

Using only a full picture frame for a uniform and effortless look.

Use of portrait photos of students and university staff.
Clear images of people smiling or studying, in situations make people want to be part of the university.

I made a fun and up-to-date change, that will also convert views and followers - Reels.

How: I contacted exchange students from all over

Other
(Linkes, Saved, etc)