About KONE
KONE is a global leader in elevators and escalators, offering smart, sustainable solutions that improve the flow of people in urban environments.
My role
Social Media Manager for KONE Israel's Facebook page.
Helping a global industrial brand connect locally through engaging, human-centered content.
Strategic Goals
Humanize a global industrial brand by creating approachable, engaging, and locally relevant content.
Shift the tone of the page from technical and corporate to light, relatable, and value-driven
Establish a consistent content strategy that reflects KONE’s values while increasing brand awareness and audience engagement.
Key Achievements
Initiated strategic collaborations aligned with the brand’s values, creating fresh and relevant content.
Transformed a traditionally “non-sexy” industrial page into a dynamic, engaging space with added value, humor, and a light, human tone.
Increased audience engagement by making technical content accessible and relatable.
Selected Projects
1
Strategic Brand Collaborations
Developed and executed creative, value-aligned partnerships to enhance the company's digital presence. This included initiating collaborations with relevant NGOs, engaging with viral social media content, and connecting with suitable influencers. These efforts marked the company's first foray into strategic partnerships, significantly boosting its online visibility and audience engagement.
