About Banai Family
Banai Family Tours is an Israeli family based in Budapest, offering guided tours in Hebrew.
Social Media Manager (June 2025 – Present)
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Managing the company’s Israeli social media presence across Instagram, Facebook (page & group), and TikTok
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Content creation: photography, videography, and graphic design
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Video editing with leading softwares
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Advertising, scheduling, and content management
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Developing marketing strategies and executing Gantt-based campaigns
Social Media Goals
1
Expand the Israeli audience and increase brand awareness
The main goal is to reach a broader segment of Israeli travelers, strengthen recognition of the Banai Family brand, and position it as a trusted and #1 choice for guided tours in Budapest.
2
Beyond just numbers
Building an active and loyal community and encouraging
engagement and direct interactions with potential travelers.
3
Provide added-value content
By sharing useful tips, personal stories, and creative videos, the aim is to enrich the audience’s experience and build trust and long-term connection.
Analytics
Key stats and data showcasing my contribution to the organization
Followers
involvement
(June 2025)
Before
2,429
201
(Sep 2025)
After
2,737
755
Followers
TikTok
Imprestions
involvement
297
2
0
2,040
148,776
3,378
Followers
FB
Imprestions
involvement
7,244
170,244
3,923
9,185
79,329
658
Followers
FB Group
Imprestions
17,700
49,701
20,864
102,964
Added Value Videos
Videos Related to Tours / the Company
Design
Color palette inspired by the logo
vibrant and joyful, conveying fun and positivity without being childish.
Highlights Design
clear, attractive, and on-brand visuals for easy navigation
Feed Design
Before
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Mostly group photos
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Inconsistent use of fonts
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Limited variety in content
After
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Clear, high-quality images
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Clear titles indicating the video’s subject
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Greater variety in content and colors
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Balanced mix of guides, groups, and background shots
